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On four consecutive Thursdays, beginning January 14, 2015, I'm offering "Name It!" - a practical, step-by-step course on catchy names and tag lines.
What You Learn in the Seminar
You should bring a genuine naming project with its real-world constraints and conditions to this course. This could be your own naming project, or that of a relative, friend or client.
If you're taking the course to learn how to become a world-class namer and don't have a specific naming project of your own in mind, please find someone else's naming project to adopt for the course.
Before each class meeting, you'll have a short reading assignment and a homework task involving your naming project. You send me your homework so I can make sure you are on track. I provide feedback and suggestions if you need redirection.
Then, during each of four lively conference-call class sessions, we discuss the step for that week, address stumbling blocks and provide feedback to class participants on their homework.
In addition, you receive as much additional help as you need to reach your finish line of a spiffy name and tag line that meet your specifications. (More on the personal help below.)
During the course, you:
After the course concludes, you receive audio recordings of all the class sessions, as well as a printed, bound set of all the handouts. This enables you to conveniently repeat the steps in the course afterwards, as many times as needed, whenever you have another naming challenge.
What About the Personal Help?
At the end of the course, if you're not yet feeling confident you've selected a terrific name and tag line for your project, you get up to an hour of one-on-one phone time with me (Marcia Yudkin, head of Named At Last) and unlimited email exchanges until you end up with a final selection of a name and tag line.
Listen to a Sample Class Discussion
To experience the level of discussion in the course, download a 12-minute segment in which participants in a previous class discuss the relative merits of five proposed tag lines for a one-man painting and restoration company.
When Is It and How Much?
The seminar meets via conference call for an hour to an hour and a quarter at 7 p.m. Eastern time on Thursdays, January 14, 21, 28 and February 4. (That's 4 p.m. Thursdays Pacific time, 11 a.m. on Fridays in Sydney, Australia.)
Last year when I went looking for companies
offering substantive, interactive seminars or home-study courses on naming, I found two, each
charging $7,500 and each providing the training only as an in-house
corporate workshop. Below that price point, I found only two
one-time presentations no longer offered.
Your Double Guarantee
To ensure that the class is a valuable experience for everyone in it, here's your outrageous double guarantee.
First, if our first class session doesn't meet your expectations - if you're disappointed for any reason - simply send me an email when the January 8 class session ends, and I will drop you from the course with a refund of your entire fee. (After that point, there are no refunds.)
Second, if you've attended all the class sessions and completed the homework, I guarantee that you end up with at least one name and tag line combination that fully meets your specifications.
This means that if you participate seriously in the class, you can expect to end up with a terrific new name and tag line for your business at a cut-rate cost, along with knowing how to repeat the process whenever you need to.
This Seminar Isn't for Everyone
Although the course delivers solid knowledge and ample support, it's NOT right for you if any of the following applies:
How to Reserve Your Place
Since I'm limiting this course to just 12 people, if you're interested, reserve your spot now by signing up with a $100 deposit. (The shopping cart will inform you if the registration limit has already been reached.) The remaining tuition of $697 is due early in January. Your $100 deposit is fully refundable through January 2. Again, the total cost for the seminar is $797.
After you register, you'll see a page containing a few questions. Please send me the answers to those questions within one business day, so I have a good sense of who is signed up for the seminar. Thank you.
I look forward to having you in the course!
Marcia Yudkin, "Head Stork" of Named At Last
P.S. Prefer a live, interactive in-house seminar teaching your team better brainstorming and name/tag line selection? Just ask.
P.O. Box 305, Goshen MA 01032, USA. 1(413)582-4052.
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