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Looking for a Company Name?  
Start Your Organizational Brainstorming Off Right 

If you Google "brainstorming guidelines," you'll find more than 300,000 web pages offering to teach you how to brainstorm, much of it purporting to be based on academic research or proven principles.  However, when applied specifically to naming projects, some of the conventional wisdom is importantly wrong.  In addition, traditional advice about brainstorming leaves several damaging myths about naming untouched.

In our 80-minute recorded seminar on CD, you'll learn:

• How many people should be in a brainstorming group? 

• Who should be included in the brainstorming and why? 

• Who should decide on which brainstormed names are best, using what sort of decision procedure? 

• How important is it to find the one name that blows all the others into oblivion?

• Which three brainstorming exercises give you the most creative, most usable ingredients for company or product names?

• What are criteria you should consider in narrowing down your name options to compile a list of "finalist" candidates?

• Which steps must you take to avoid ending up with a dud of a name or a full-blown naming disaster?

After listening to this recording - which you have our permission to share with your colleagues and staff - you'll know how to set up a productive brainstorming session for a company or product name - or for a tag line - as well as how to avoid the most common brainstorming and naming pitfalls.  It's $39.95, and it'll save your organization hours, perhaps even weeks of frustration.

You'll see measurable improvement in your brainstorming for names - or you can ask for and receive your money back.

Order the CD of "How to Brainstorm and Name Productively"

View your shopping cart or check out now.

Prefer a live presentation teaching your team better brainstorming and naming?  Just ask.  Named at Last "Head Stork" Marcia Yudkin is an experienced seminar leader whose presentation credits include national associations like the Association of American Publishers, the Canadian Public Relations Society and the National Association of Women Business Owners, as well as corporate units like Beacon Architectural Associates, Brigham & Women's Hospital and Chubb Specialty Insurance.  Learn more about our background.