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Discover How to Rename Your Product, Company Soundly Step by Step

Browse news stories about companies renaming their organization or a flagship product, and apart from the initial press releases, you’ll see that renaming often sparks controversy. It can also inspire customer and media cynicism. In the very worst instances, renaming prompts scorn, because those involved in the renaming overlooked some rather obvious flaw in the new name. 

Get The Renaming Handbook: How to Wisely Change Your Company Name, Organizational Name or Product Name and avoid a multitude of pitfalls in renaming a product or company, including:

• Jettisoning a name that was working perfectly well - discover just how expensive a mistake this can be!

• Arguing among your team over tastes in names, instead of following clearly specified criteria for your new name

• Relying on popular methods of naming that come with high hidden risks of problems down the line

• Cutting corners to save money in ways that cost much more in the long run

• Having strategic expectations that new names can't reasonably fulfill

• Assuming trendiness and democratic process in naming necessarily serve you well, when in fact they can send you in a disastrous direction

• Failing to involve the right people in the renaming process - and causing a ruckus that might damage your organization's image

In place of those pitfalls, The Renaming Handbook offers:

• Four valid reasons to change your name, four reasons that might be valid and might not be, and one reason that's never sufficient

• Nine techniques for tweaking your former name meaningfully, when you want to emphasize continuity with the past

• The ideal number of people to involve in a renaming project

• Productive methods of brainstorming 

• Cautionary tales of renaming projects that went embarrassingly wrong

• Eleven crucial filters for recognizing smart name options

• Eleven free online resources for coming up with fresh names or checking their distinctiveness

By following the tips in this well-organized, concise primer, you'll understand how and why to get renaming right.  The author, Marcia Yudkin, has worked with companies from solo operations to famous-name multinational corporations on renaming projects since 2005.

For a limited time, The Renaming Handbook: How to Wisely Change Your Company Name, Organizational Name or Product Name costs just $19.95.  It's an instant download in PDF format, and your purchase is covered by a money-back guarantee.

ORDER IT NOW.