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Articles & Videos on Better Business Names & Tag Lines

Understand Naming

Why Business Names Matter

How to Avoid a Business Naming Disaster

Has Your Company Name Landed You in Legal Hot Water? Renaming Tips

Five Ways to Think Up a Great Domain Name That's Still Available

How to Research Word Connotations for Naming

Power-Packed Word Blends: A Rating Scale for Name Mashups 

Word Rhythm Builds Character: Poetic Meter in Company Names

Generate Your New Product Name: Brainstorming Tips

Create Snappier, More Effective Tag Lines

Is Your Tag Line a Saber-toothed Tiger or a Slug? Score it With Our Tag Line Rating Scale

Tag Line Calisthenics

The Top Ten Tag Line Rhythms

Five Ways to Make Your Company Slogan Catchy or 
Your Tag Line Terrific

How to Create Killer Blurbs That Sell Software

Get a Handle on Branding

Brand Equity: Worth Safeguarding

Company Identity Goes Far Deeper Than a Logo

The Benefits of Branding

Exploit Your Brand to the Fullest

Small Business Branding: 7 Inexpensive Tools to Use

Videos

All the Good Domains Are Taken

Boring Business Name No More #1

Boring Business Name No More #2

Stuck on thinking up or choosing your new company or product name?  Get help generating a snappy brand name or catchy business name.