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Articles on Better Business Names and Tag Lines

Understand Naming

Why Business Names Matter

How to Avoid a Business Naming Disaster

5 Ways to Think Up a Great Domain Name That's Still Available

Create Snappier, More Effective Tag Lines

Terrific Tag Lines Use Words To Tickle And Tantalize

Tag Line Calisthenics

The Top Ten Tag Line Rhythms

How to Create Killer Blurbs That Sell Software

Get a Handle on Branding

Brand Equity: Worth Safeguarding

Company Identity Goes Far Deeper Than a Logo

The Benefits of Branding

Exploit Your Brand to the Fullest

 

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