About Named At Last Services
How are you different
from the high-priced naming consultants?
We specialize in the most difficult step in the process of creating a
new name: coming up with out-of-left-field names that customers
love. If you need comprehensive, one-stop, global branding and
trademark services, we may not be right for you.
We don't have a
huge databank of made-up words pre-cleared for trademarkability, as some
large naming firms do. Your assignment prompts totally fresh
brainstorming with no recycling of discards from other clients. We
use creative mind-power rather than software to generate names.
Instead of giving you the kinds
of names we think you ought to have, you get a name that fits your
preferences. For instance, of our first two naming clients, one
mentioned Verizon as the kind of name it liked, and the other mentioned
Verizon as disliked. We rose to the occasion both times.
You get faster service with
Named At Last, too - one week, versus four to six weeks for most naming
Most importantly, with us you get
the same sensitivity to what works and
what doesn't in a name or tag line as with the expensive firms. We know linguistics and
positioning, and we know how to winnow the first-rate candidates from the
losers. When you follow up our services by clearing your favorite
name or tag line legally, you enjoy results that are comparable to what
you'd get by spending tens of thousands of dollars more.
Why can you generate
better names than we can, in-house?
Chances are, you couldn't ever assemble the kind of wide-ranging
naming teams that we do.
We have namers who are fanatical collectors
of word components; artists who think in pictures and can translate
what they envision into language; devoted puzzlers, rhymers and
punsters; poets and singers who are exquisitely attuned to the
emotions packed into vowel and consonant combinations; young adults
who have a finger on the pulse of popular culture; and academics who
are masters of history, philosophy, classics, languages or science.
Then after our all-star
naming teams do their work, we examine all the candidates with objectivity
that you probably don't have. Sometimes selecting the best names
comes down to a knack that expert marketers like our Head
Stork Marcia Yudkin have and others don't.
What kind of information
do you need about our business to come up with a terrific name or tag
Immediately after you submit your order, you receive a questionnaire
that asks things according to whether you're looking for a name or tag
line for a new or existing business, including competitor names you like
and don't like; personality traits appropriate and not appropriate
for your venture; and so on. We also tell you how to submit
supplementary information that might be helpful to us, like pictures of
your new product.
Having more information than
we may need is fine. We'll get in touch if what you've given us
is not enough. Generally we get in touch anyway to talk through the
project with you before handing details along to our namers. It's
essential for us to have a good understanding of the kinds of name or tag
lines you most like, so that you get options that are in the right ball
park for you.
Have you ever named a
rock band, a psychiatric syndrome, a villain in a novel, or a subatomic
particle? And can you generate names that will work in Russia, South
Africa, Brazil, or...?
We love a challenge! Our namers include people who hail from
many different parts of the world and who have diverse professions and
personal interests. At the same time, we'll let you know if your
naming project requires expertise or resources that we can't
We've Created Names in...
Training & Recruitment
What if we don't like the
names or tag lines you come up with for us?
Naturally, you need to like the name or tag line you end up choosing.
We're less expensive than other naming companies because we promise just
name or tag line candidates that fit your criteria, rather than one you
fall madly in love with. We do guarantee that the brainstorming
results we provide match the criteria you gave us. And
if you opt for the Regular Delivery option and don't like any of our top
10 name candidates well enough, you can request another round of brainstorming
- 15 more names for an additional $600, adding up to the same total price as
for the SuperStork Delivery option.
Confidentiality is a huge
concern for us. Would you and your namers sign a non-disclosure
Secrecy is in our blood! That's one reason we don't divulge the
identities of our namers. We never, never discuss information from
our naming assignments with anyone outside Named At Last unless a client
gives us permission to do so. All of our namers adhere to this
principle as well. We're more than happy to fill out and sign for
your project the standard non-disclosure agreement that our attorneys have
approved. Call or email us to set up
the logistics for this.
May we pay by check or
By check, yes.
Send your check to Creative Ways, P.O. Box 305, Goshen, MA 01032 and be
sure to include your telephone number, email address and the service you
are paying for. If
you are a nonprofit educational institution or a government entity, you
may pay with a purchase order. Please fax it to us at 1-413-280-0996.
As soon as we receive your check or purchase order, we'll contact you to
get the rest of the information we need for your naming project.
Do you have a discount if
we need a bunch of new product names at one time?
Sometimes yes, if we are naming a set of products for the same
organization at the same time. Let us know what you need, and we'll
let you know if we can offer a special deal.
How about a discount for
Once a year, we plan to have a contest to name a nonprofit
organization. The group chosen for the contest pays only the $100
prize fee. To volunteer for this contest, please email
What if we need something
faster than a week?
If all the planets are aligned correctly, we can finish a naming
project in as little as four calendar days. Call us at 1-413-582-4052 if you're in a rush.
Do you offer
any services besides naming and creating tag lines?
Head Stork Marcia Yudkin offers consulting on and implementation of
marketing and publicity strategy, including whether or not it's time to change
your organization's identity, how to do so with the least impact on customers
and the creation of marketing plans and marketing materials for a new or
retargeted company. Details
How do we get started?
Fill out the order form, and we'll have your company, product,
service, book or other venture Named At Last in just one week!